Saturday, August 31, 2019

Comparative Analysis of Kohl and J.Cpenny Essay

The sample project compares the ratio performance of Tootsie Roll and Hershey using the 2009 financial statements of Tootsie Roll and Hershey provided in Appendix A and Appendix B of your textbook. Description This course contains a course project where you will be required to submit one draft of the Project at the end of Week 5 and the final completed Project at the end of Week 7. Using the financial statements for Kohl’s Corporation and J. C. Penney Corporation, respectively, you will calculate nd compare the financial ratios listed further down this document for the fiscal year ending 2010 and prepare your comments about the liquidity, solvency and profitability of the two companies based on your ratio calculations. The entire project will be graded by the instructor at the end of the final submission in week 7 and one grade will be assigned for the entire project. Overall Requirements For the Final Submission: Your final Excel workbook submission should contain the following. You cannot use any other software but Excel to complete this Project. )A completed worksheet title page tab which is really a cover sheet with your name, the course, the date, your instructor’s name and the title for the project. 2)A completed worksheet profiles tab which contains a one paragraph description regarding each company with information about their history, what products they sell, where they are located, etc. 3)All 18 ratios for each company with the supporting calculations and commentary on your worksheet ratio tab. Supporting calculations must be shown either as a formula or as text typed into a different cell. The ratios are listed further down this document. Your comments for each ratio should include more than just a definition of the ratio. You should focus on interpreting each ratio number for each company and support your comments with the numbers found in the ratios. 4)The Summary and Conclusions worksheet tab which is an overall comparison of how each company compares in terms of the major category of ratios (Liquidity, Profitability, and Solvency). A nice way to conclude is to state which company you think is the better investment and why. )The Bibliography worksheet tab must contain at least your textbook as a reference. Any other information you use to profile the companies should also be cited as a reference. Required Ratios for Final Project Submission 1)Earnings per Share 2)Current Ratio 3)Gross Profit Rate 4)Profit Margin Ratio 5)Inventory Turnover Ratio 6)Days in Inventory 7)Receivables Turnover Ratio 8)Average Collection Period 9)Asset Turnover Ratio. Times Interest Earned Ratio 13)Payout ratio 4)Return on Common Stockholders’ Equity Ratio 15)Free Cash Flow 16)Current Cash Debt Coverage Ratio 17)Cash Debt Coverage Ratio 18)Price/Earnings Ratio [For the purpose of this ratio, for both Kohl’s and J. C. Penney, use the market price per share on January 31, 2011] The Excel files uploaded in the dropboxes should not include any unnecessary numbers or information (such as previous years’ ratios, ratios that were not specifically asked for in the project, etc. ). Please upload your final submission to the Week 7 Dropbox by the Sunday ending Week 7. For the Draft: Create an Excel spreadsheet or use the Project template to show your computations for the first 12 ratios listed above. The more you can complete regarding the other requirements the closer you will be to completion when Week 7 arrives. Supporting calculations must be shown either as a formula or as text typed into a different cell. If you plan on creating your own spreadsheet, please follow the format provided in the Tootsie Roll and Hershey template file. Please upload your draft submission to the Week 5 Dropbox by the Sunday ending Week 5. Other Helpful information: If you feel uncomfortable with Excel, you can find many helpful references on Excel by performing a Google search. The Appendix to Chapter 13 contains ratio calculations and comparison comments related to Kellogg and General Mills so you will likely find this information helpful. BigCharts. com provides historical stock quotes. Either APA or MLA style can be used to complete the references on your Bibliography tab. There is a tutorial for APA and MLA style within the syllabus.

Friday, August 30, 2019

How to hook up to a fire hydrant and pull hose

So when you get toned out to a fire you are going to be told what to do on the way. You need to have full PEP (personal protective equipment). So if you're told to hook up to the hydrant you need to know your Steps. First grab the hydrant bag and throw it to the hydrant you will hop up on the steps and find the rope wrapped around your 5 inch and pull it off then wrap it and hook it up. So to go into more detail about pulling your hose. You are going to make sure when you find this rope and pull it, make sure that coupling doesn't hit you in the head. You should have your helmet on anyway.There should be a 20 foot section n this roped section. When you pull it off wrap that section all the way around the hydrant. If you don't wrap it all the way the engine will pull off and t will take you will it. Once you see its unfolding out of the hose bed you can go ahead and check you duce and a half connections to see if they are tight. If they aren't and you open it up it can blow off and ta ke out a knee. When you are working a hydrant ALWAYS stay behind it! If you stand in front or on the sides of a hydrant you will lose you private area or your knee caps.If the two and a half cap hits you in the knee you probably won't be a firefighter ever again. So after you wrap your hydrant and tell them to go you will start on opening First you are going to want to make sure your two, two and a half caps are it. Tight using your hydrant wrench. Then take you're the big cap off. After you do that you want to open your hydrant just enough to where it flows water. You're going to do this to make sure it's clear of trash so do it till the water turns clear then cut it off. After you cut it off go in your hydrant bag get your storks coupling.Put that on the threads of the big discharge. After you do this unwrap your 5 inch there is a 20 Ft. Section wrapped in a rope. Take your rope off then stretch your hose out so its got a slight bend. You aren't going to want any hard turns in the hose because the more it bends and the more it kinks the less pressure you have going to the pumped. Now after you hook your storks couplings up you're going to wait to open your hydrant till your driver tells you to. After he tells you to open your hydrant SLOW! If you open it to fast you will be fighting to get kinks out of a big hose.Now when you're pulling kinks out don't ever pull in the kinks it will pinch you BAD. Did that once anti ever done it again. Now when you open up your hydrant. Open it all the way then turn it back a quarter turn. If you have any leaks at your connection there's a rubber mallet and spanner wrenches in your hydrant bag. Now if its hydrant to coupling you will us the mallet. If it's in the storks take 2 spanner wrenches get both your locks when you put them on the coupling and turn opposite directions. But make sure it is the right way. Remember rightly tightly lefty loose! Now always remember fire hydrants are Dangerous.

Thursday, August 29, 2019

How to Write the Worcester Polytechnic Institute Essay 2018-2019

Worcester Polytechnic Institute (WPI) is a technological university established in 1865, located around 50 miles from Boston in Worcester, Massachusetts. Known for its project-based curriculum, WPI features a 95-acre campus and aims to provide its students with quality resources. WPI is ranked #59 by U.S. News and World Report with an acceptance rate of 48% for the Class of 2022. A unique admissions aspect of WPI is the test-optional policy—you need not submit an SAT or ACT score for your application to be considered. However, it is a STEM-based school, so you will need to have taken four years of math, including pre-calculus as an academic requirement. While the college application process may seem overwhelming, don’t worry– is here to help you tackle WPI’s 2018-2019 application! WPI is a school that prides itself on maintaining a global presence with over 40 project centers on 6 continents. Aligning with this aspect is WPI’s admissions essay: one that appears to embody the presence of a world that is growing more and more connected. Do you have an account on a blog website? A YouTube channel? Or maybe you even run your own website? If so, strongly consider providing the URL to it, if you are comfortable doing so. Here are some things you should keep in mind before you submit a URL: When you click on the link to a website, what do you notice first? Probably the interface and how user-friendly it is. If you are maintaining your own website, it will be of utmost importance to ensure that it is accessible. If your parents were handed a laptop with your website on the front screen, would they be able to navigate it? If you don’t think that you can confidently answer ‘yes’ to that question, it would be in your best interest to make updates to your website. For example, let’s say you are running a blog website on running. Instead of having all the different blogs and threads cluttered on one page, it would be helpful to organize them into several tabs or folders. For instance, categories could be Nutrition, Technique, Music, and Miscellaneous. Submit your essay and we’ll get back to you with helpful edits. If you maintain an account on YouTube or a blogging website, ask yourself if your content is appropriate and detailed. Would you be comfortable with your grandparents examining your online presence? Can someone who hasn’t met you glean aspects of your personality from your posts? For example, instead of writing ‘yes.’ as a response to a thread, you can back up your response with more detail. Write about that experience you had at the grocery store. Or maybe something interesting you learned from that Netflix show from the previous night. Of course, if you don’t have an online presence, that is perfectly acceptable; in fact, it’s why this essay prompt is optional! However, you should compensate for this with a strong Common Application essay . Make sure you detail your extracurricular activities so that admissions officers can understand how you contributed to each one, and build close relationships with your teachers so they can provide further insight into who you are as a person. Want help on your Worcester Polytechnic Institute application or essays? Learn about our College Apps Program . Want us to quickly edit your college essay? Submit it to our Rapid Review program , and we’ll get it back to you quickly with comments from our expert team.

Wednesday, August 28, 2019

Response to Gran Torino Essay Example | Topics and Well Written Essays - 1000 words

Response to Gran Torino - Essay Example This is because it does not go as far as the extremes of racist language and that there is not a single character that takes offence to the language used. However, the language may be offensive to the audience watching the film as most of the terms, though witty, are in bad taste of conventional anti-racist terms, especially when used by Caucasians, as is the case with Walt. This makes the language to be in bad taste of the audience in addition to the presence of random Hmong chatter to make up of Asian language scenes in the film. The use of this language in the film is not entirely appropriate although it serves its purpose in creating realistic scenes of Asian language speech. There is also extensive use of dirty speech or language throughout the movie with swear words and cursing with words such as goddamnit, bitch, fuck and shit, which make the film a bit language unfriendly although it is common in most modern movies. Gran Torino also features aspects of racism that are incorpo rated in language and other activities depicted in the film. The first one is in the definition and names assigned to different ethnicities such as Asians, who are called chinks, African Americans who are called niggers and Polish Americans, who are called Polacks. This shows the degree of ethnic intolerance throughout the film, in addition to the dissatisfaction of Walt Kowalski in his hatred towards Asians. This is because he is a Korean War veteran and is intolerant attitude towards Asians.... d names assigned to different ethnicities such as Asians, who are called chinks, African Americans who are called niggers and Polish Americans, who are called Polacks. This shows the degree of ethnic intolerance throughout the film, in addition to the dissatisfaction of Walt Kowalski in his hatred towards Asians. This is because he is a Korean War veteran and is intolerant attitude towards Asians, until he starts mentoring Thao, the next-door teenage boy. Although there is this form of reconciliation in the film through mentoring the boy, it appears as if the racial tension between the Caucasian man and the Asians does not entirely go away. The above is due to the presence of Asian gangs who target the family of his mentee, which brings up the concept of revenge. In regard to portrayal of revenge in Gran Torino, Asian gangs are portrayed as largely unforgiving; in the same way that Walt Kowalski is, when one tries to mess with his family. Walter Kowalski holds the concept of family d early and carries his family with high regard in regard to the Hmongs who live in is neighborhood. Following the rescue of Thao from the influence of the Asian gang operating in his neighborhood by Walt, the Asians seek their revenge against Walt (Gran Torino). This is in addition to punishing Thao’s sister, Sue, for receiving Walt’s help and helping the two stands up against the gang to stop with their oppression. The Hmong gang beats up Walt and drives by Thao’s house shooting at it, and in the process wound Thao in the neck, while the revenge mission of the Hmong gang goes beyond this in that they abduct Sue, beat her up, rape her and then discard her at her house. Revenge in the film appears to be taken seriously through vicious actions by gangs and individuals, although Walt and

Tuesday, August 27, 2019

Critique on chapter 4 Essay Example | Topics and Well Written Essays - 500 words

Critique on chapter 4 - Essay Example roceeds at a fast pace, and although the tone and language are accessible, some of the ideas are quite profound, for example the different ways that communication can take place asynchronously and the implications that can follow from these different contexts. The majority of the concepts used are abstract, and this makes the chapter somewhat more difficult to follow than the previous chapter. 2 There are several new ideas in this chapter, and they make the reader think more deeply about time, not just in the sense of the historical time when films or books are produced, for example, but the time that passes by while a person reads or listens to or views a work of art or a piece of communication. This time factor is so obvious that it is often taken for granted and overlooked, even by academic experts, but it is important because it can be a huge variable which influences greatly how a message is interpreted. Generally, the more time distance, and also cultural distance, between the entity giving out the message and the entity receiving it, the more chance there is that the intended and received meanings will be different. This makes the reader think more about past, present and future reception of media texts, and what changes could take place in the gaps between these times, some of which can be nano seconds, and others can be centuries. This broadened my usual frame of thinking about media. 3 The chapter ended rather suddenly, and the connection between time and culture gap was not very clear. There perhaps should have been more explanation of the last section on culture. I would like also to have had more exact definition of the words, for example asynchronous to show what the Greek parts of the word mean. 4 I thought that the examples given in the book in chapter four were generally adequate. One example that could have been used is that of a person watching a film for the first time, when it is first released, perhaps when still a child, and then that

Monday, August 26, 2019

Nursing Practice and Decision Making Essay Example | Topics and Well Written Essays - 2500 words

Nursing Practice and Decision Making - Essay Example Once the patient is relaxed, the chief complaint must be assessed, followed by anamnesis morbid. In this case, the patient stated that he had never felt a pain of this nature before, suggesting that this could be the onset or acute phase of a particular illness (Rogers, A., & Pilgrim, 2010). Therefore, it is necessary to assess the life history of the patient in order to reveal the underlying causes of this pain (Edwards & Elwyn, 2009). In the review of Mr. Singh, there were indications that he was susceptible to cardiovascular diseases. The risk factors that were obtained from the assessment of Mr. Singh include hypertension, which was previously diagnosed and presently at 160/100. Mr. Singh was also a smoker who was suffering from depression and anxiety (Goldberg & Fawcett, 2012). In addition to these factors, Mr. Singh also had been previously diagnosed with hyperlipidemia and type II diabetes which made him susceptible to diabetic heart disease. Due to the fact that the parameter s were normal except for his blood pressure and the sense that he was at risk of developing a cardiac disease, Mr. Singh had to undergo several additional tests to determine his cardiac function. There is a need for shared decision making as Mr. Singh did not present any major signs or symptoms upon his visit to the hospital (Thomson, Kinnersley & Barry, 2012). Other further complications in Mr. Singh’s situation will also be analyzed in the following sections when analyzing the psychosocial issues involved.... Once the patient is relaxed, the chief complaint must be assessed, followed by anamnesis morbid. In this case, the patient stated that he had never felt a pain of this nature before, suggesting that this could be the onset or acute phase of a particular illness (Rogers, A., & Pilgrim, 2010). Therefore, it is necessary to assess the life history of the patient in order to reveal the underlying causes of this pain (Edwards & Elwyn, 2009). In the review of Mr. Singh, there were indications that he was susceptible to cardiovascular diseases. The risk factors that were obtained from the assessment of Mr. Singh include hypertension, which was previously diagnosed and presently at 160/100. Mr. Singh was also a smoker who was suffering from depression and anxiety (Goldberg & Fawcett, 2012). In addition to these factors, Mr. Singh also had been previously diagnosed with hyperlipidemia and type II diabetes which made him susceptible to diabetic heart disease. Due to the fact that the parameter s were normal except for his blood pressure and the sense that he was at risk of developing cardiac disease, Mr. Singh had to undergo several addition tests to determine his cardiac function. There is need for shared decision making as Mr. Singh did not present any major signs or symptoms upon his visit to the hospital (Thomson, Kinnersley & Barry, 2012). Other further complications in Mr. Singh’s situation will also be analyzed in the following sections when analyzing the psychosocial issues involved. After clinical assessment, Mr. Singh was diagnosed with Acute Coronary Syndrome, and was referred to the call of medical team for admission. There are several stages that are involved in the assessment of Acute Coronary

Australian Hospital Pharmacy -career options and challenges Assignment

Australian Hospital Pharmacy -career options and challenges - Assignment Example These collaborative efforts aim at coming up with the most appropriate method for dealing with a patient’s problems or health. Numerous hospitals focus on particular fields like oncology or surgery. From 1996 to 1999, the general population of graduated pharmacists in Australia increased from 13,834 to 14,747 (The Pharmacist, 2011, p. 731). Shortly after this rise, the Australian Institute of Health and Welfare projected a deficiency of pharmacy after 2010. On the contrary, health employers reported a surplus of pharmacists in Australia in 2011. There were 27,226 listed pharmacists by March 2013 in Australia. More than half of these pharmacists are over the age of 35 (The Pharmacist, 2011 p. 732). Hospital pharmacists early in their career in Australia can offer themselves an advantage in their lines of work market. These advantages are achievable by pursuing options in modern roles in Australian hospital pharmacy. The following is a list of the advantages. All professions make crucial contributions to the Australian community (Low, Hattingh, & Forrester, 2009, p. 231). Similarly, hospital pharmacists play a vital part in keeping patients healthy and industrious. Less than a decade ago, hospital pharmacy was a less rewarding profession than other types of pharmacy. Today, the odds have shifted. The part played by hospital pharmacists grew tremendously during the past five years. Today, hospital pharmacists operate in wards along with other medical professionals, playing an important part in the delivery of healthcare. Even though yearly income is still low for overall pharmacists in Australia, the working conditions for hospital pharmacists have improved significantly. The latest income survey indicated that the degrees of permanent job opportunities in hospital pharmacy are much more than for community pharmacists. In addition, their

Sunday, August 25, 2019

Summry Essay Example | Topics and Well Written Essays - 250 words

Summry - Essay Example ratic presidents like Bill Clinton gave more attention to the business sector whereas the only positive gesture Obama expressed towards the business sector was the rescue of the huge union-dominated General Motors and Chrysler. Obama concentrated more on pulling out the American economy from recession even though he had least concerns on business people. The bureaucratic finance bill was not a Wall Street killer even though the President’s anti-business stand raised many concerns. Moreover, Obama concentrated more on ensuring enormous cash flow to business even though he doesn’t like the business people much. And above all his policies have helped pull the economy out of recession. Obama was keener on tackling big subjects like health care and Wall Street, and he never bothered about publishing the details to others. Fiscal policy is even more uncertain, thanks to Mr Obama’s refusal to produce a credible plan to rein in the deficit. Obama has realized that many entrepreneurs plough money into a new factory when they have no idea about the business principles or what taxes they will eventually be asked to pay. Even then, it is necessary for Obama to put more efforts on the business sect or for the revival of American

Saturday, August 24, 2019

EPI7005 Essay Example | Topics and Well Written Essays - 4000 words

EPI7005 - Essay Example Several methods have been used in the correction of geometric distortions in MRI diffusion weighted normally resulting from static magnetic field inhomogeneities. Such inhomogeneties may be as a result of some imperfection within the magnet or magnetic susceptibility spatial variation of the object that is being imaged (Christ, 2000, p. 78). The spatial variation is normally referred to as susceptibility artifacts. EPI applied in most of protocols used in diffusion weighted acquisition uses a homogenous static field. Such afield does not normally hold for MRI head. The distortion that comes out of this is significant enough to even exceed ten millimeters. Such artifacts come in the way of accurate diffusion images alignment with structural MRI and are considered obstacles to the head MRI joint analysis of structure and connectivity. Some of the methods used for correction of magnetic susceptibility distortions include the use of a filed map. However, such methods of applying field ma ps are not reliable and accurate hence do not result in reliable EPI alignment with structural images that correspond to it. The T2-weighted structural image approach that relies on EPI baseline image and still gives account of the susceptibility artifacts is the recommended approach (Edelman and Schmitt, 1994, p. 610) Question 1A Several parameters have to be reduced in order to optimize EPI image and they include: A. Reducing the time of echo train length: The longer the length of the echo train, the more time is required by the spin to gather phase error and also the greater the distortion witnessed. One of the ways of minimizing the total time of train length is by minimizing the echo spacing. The less the time taken by the frequency gradient in sampling the signal, the less the distortion that will be witnessed as shown in figure 1. The period for sampling is normally during the flat readout gradient portion unless there is ramp sampling. In FSE, the less the ESP or the echo sp acing, the less the blurring of the image. In EPI, minimizing the echo spacing also results in a reduction in the blurring as well as a reduction in geometric distortion. Figure 1. The sampling time and the read encoding gradient during normal gradient performance (McMahon, 2012) As the segmentation degree increases, the echo number acquired per rf excitation decreases. This in turn minimizes the geometric distortion as the phase error time of accumulation is reduced. Figure 2 below demonstrates a reduction in effective inter-echo spacing (McMahon, 2012). Gradients are from two varying excitations, interleaved and offset with respect to each other. Figure 3 shows geometric distortion reduction as the shot number increases. In areas with low inherent homogeneity like the sinuses, the geometric distortion can appear with a larger shots number. As the shots number increases beyond a given point, the distortion reduction becomes unnoticeable. Figure 5; demonstration of the reduction of geometric distortion as the number of shots is increased (McMahon, 2012) B. Reducing echo spacing; methods used to shorten echo spacing include: Ramp sampling Increasing the receiver bandwidth through achieving a stronger gradient Resolution reduction hence a reduction in the echoes train number Phase encoding collection in multiple sessions (segmented or multiple shot EPI) By using increased amplitudes or

Friday, August 23, 2019

How Does Relationship Marketing Affect Customer Retention in Banking Essay

How Does Relationship Marketing Affect Customer Retention in Banking - Essay Example The researcher states that traditionally there were few government regulated nationalized banks, so banks did not compete to grab customers. The customers were loyal to the banks they went to and it carried on for generations. However, with the increasing number of private banks, the competition in the market has increased. The private banks are offering lucrative financial products along with basic banking facilities. The services are prompt, the procedure is short and fast, which has reduced the problems and increased the operational efficiency of the banks. The concepts of relationship marketing would be discussed in the context of the banking industry. Now the major objective of this study is to identify the significance of relationship marketing, its application, and usage in case of the banking industry. This will assist in informing the readers about the relationship marketing approaches that banks utilize to retain the customers. Since customers have more options, so they kee p switching from one bank to another for short-term profits. The banks now do not depend on customer loyalty; rather they wish to focus on customer retention through customer satisfaction. Keeping in mind the research hypothesis and the objectives of the study, a critical review of the literature would be done, which would assist in understanding the role relationship marketing and technology in the banking industry because technology has acted as a catalyst for relationship marketing to grow in the country.... ature would be done, which would assist in understanding the role relationship marketing and technology in the banking industry because technology has acted as a catalyst for relationship marketing to grow in the country (Bergstrom and Bresnahan, 1996). Literature Review Relationship Marketing Relationship marketing can be defined as a way of marketing that can be developed through direct marketing campaigns, as this will assist in focusing on customer satisfaction and their retention, rather than just concentrate on sales. Relationship marketing is somewhat different from other types of marketing strategies because it considers having long-term relationship with the customers, which will extend beyond the level of general promotion (Bharadwaj, Varadarajan, and Fahy, 1993). As the name suggests, relationship marketing deals with relationship building. In the present times, advancement of technology and growth of mobile and internet platforms has assisted relationship marketing to evo lve and collaborate with the social communication channels. There are many tools which are applied by organizations to maintain strong relationship with the customers (Chang, Chan, and Leck, 1997). In the banking industry, the marketing environment has undergone tremendous change. This is primarily due to changing government policies. The advancing technology has also intensified the competition. These factors have resulted in development of new challenges and behaviours. The loyalty of the customers towards a particular bank has declined due to the increasing level of competition in the industry (Ennew, and Binks, 1996). Nowadays the customers get more number of options and better offers, and the other reason is that the customers prefer to use more than one financial institution in order

Thursday, August 22, 2019

Private Funds Essay Example for Free

Private Funds Essay The human service agency in reference is the Family Service Working Connections. Basically, the agency in involved in giving resolutions for some social concerns through assisting families and individuals to stabilize their lives and become a part of structuring an ideal community. The organization does not merely resolve actual problems but on an active procedure of strengthening the capability of each individuals to become worthy citizens of the society.   Ã‚  Ã‚  Ã‚   The basic programs that FSW implements are geared towards the promotion of family values which they believe is the core foundation of social work. Some of the major programs of the agency are family financial budget counseling, rescuing women from abusive family members and assisting the elderly to get a home refuge where they can become contributing individuals. The special functions of the agency directly correspond to the total welfare of community members.   Ã‚  Ã‚  Ã‚   Since FSW is privately funded, it would be important to identify where its budget allowances come from. A huge amount of its fund allocation comes from government grants comprising at least 46% of its 2004-2005 revenue (Family Service Working). This is followed by Program Fees while private fund raising and investments also contribute to the yearly budget of the agency.   Ã‚  Ã‚  Ã‚   In order for the organization to continue to fund its social programs, what the administrators can do is to stabilize its relationship with government agencies. This can strengthen an approach of receiving further allocation funds in long term services. Moreover, other privately run social departments will be able to identify FSW’s objective in promoting social help. The agency can also consider higher investment allocation in order to secure at least a continuous residual income for the parties they serve. References Family Service Working. N.D. About FSW. FSW Connections. Retrieved January 28, 2008 from http://www.fswinc.org/FSW2005Financials.pdf.

Wednesday, August 21, 2019

“A Visit of Charity” by Eudora Welty Essay Example for Free

â€Å"A Visit of Charity† by Eudora Welty Essay Is Eudora Welty successful in showing how human beings can be more interested in their own personal gains than the needs of others? Marian didn’t really want to visit the home for the elderly but she is a Campfire Girl and by taking out the time to go, she will gain points for offering her time to charity work. A gift of flowers was something that Marian brought to the home in order to make her visit look more genuine, but the apple that she brought; she hid outside so that none would think it was also a gift. There was no special person that she wanted to visit, she only wanted to do the job that she came for, earn her point and leave. She wears her Campfire Girls cap to show who she is and she is very afraid to be around a bunch of older people that she has never met, before, but the added point means so much to her that she is willing to visit this strange home. She is more interested in what she can gain from this visit than what she can offer to others. Addie wasn’t thrilled by Marian’s visit. She was a cranky old lady who didn’t even like her roommate and couldn’t stand to hear her talk about a bunch of nothing, all the time. Marian had pretty, yellow hair which she wore a white cap over and she dressed in her red coat as she observed the two women in the nursing home. She had a job to perform and so much to do in her life as she watched the two ladies who had nothing but each other. (Welty, 1980) In â€Å"A Visit of Charity†, Eudora Welty uses Marian as a character who acts in ways that many of us do at certain times in our lives, in performing deeds that are solely for ourselves, and sometimes we forget about the feelings of others. Welty demonstrates in this story that we need to not only try to work toward our own goals but at the same time, we need to consider the thoughts and emotions of others who are less fortunate. Marian is the girl who Welty chose to show that people, especially young individuals, sometimes forget about more important things as we search for awards and points that make us look and feel better about ourselves. To truly feel better about ourselves, we must consider the feelings of others and then we gain the biggest reward of all; knowing that we made someone else’s day a little brighter and more fulfilling. Marian still had many lessons to learn, in life about human kindness, and as she takes a big bite out of the apple, she shows that she had been more interested in her own personal gain in this visit. The author made you think about others in her writing. Eudora Welty clearly showed the selfishness that one can see in Marian’s visit to the nursing home and how she had so much to learn about the true meaning of sharing and giving of yourself in helping others who are less fortunate. I believe that Eudora Welty clearly showed that human beings are sometimes very capable of seeking out their own personal gain in life and are highly capable of not considering the feelings of others, as we do. Reference Page Welty, Marian. (1980) â€Å"A Visit of Charity†. Library of America.

Tuesday, August 20, 2019

Unsustainable Tourism Essay

Unsustainable Tourism Essay Tourism Industry is one of the fastest growing industries in the world. Tourism has long been a central component of the economic, social and cultural shift that has left its imprint on the world system of cities in the past two decades (Dumond; 2005 cited in Beben; 2006;1). According to the statistics of World Trade Organization, there was 693 million tourist arrivals across the globe in 2002 (Beben; 2006). Moreover, WTO and the World Tourism and Travel Council announced a possible increase in the number of tourists to close to 1 billion by the end of 2010 (Massound; 2010). Mass tourism is seen as a large number of people participating in tourism as well as inflexible and packaged standardized holidays (Poon; 1993). Starting from the 50s a new tourist demand leaded to a new stage in this evolutionary process. Tourism industry just like other Fordist industries has been supplying mass products, mostly considered under the label of mass tourism (Conti; Perelli; 2004). According to Conti and Perelli (2004;3), Thomas Cook created the tourism packages in the 19th century as the pioneering forms of mass tourism and the opportunity for the definitive shift from the aristocratic forms of vacation to the mass mobility of workers spending their paid holidays travelling. The concept of Cookism was used in a place of Fordism to express the era of mass tourism. Others seen mass tourism as consuming places by the large number of visitors (Urry; 1995). More recently mass tourism consumption experience has been linked to the ideas of a McDonaldization, Disneyfication o r McDisneyfication of societies (Ritzer and Liska; 1997 cited in Conti and Perelli; 2004;3). The impact of those consumption patterns has been considered as the typical Fordist leading to a reduction of the cultural diversity by mean of the demand of a tourist experience that will be more and more reproducing the everyday life patterns of consumption (Contti and Perelli; 2004). Mass tourism is strongly linked to seasonality. The impact of schools closure for the holiday periods as well as companiesÂÂ ´ work programmes and the destination specific weather conditions, all that aspects are gathering great number of tourists at the same time (Shaw and Williams; 1995). Before tourism was a luxury, available mostly for higher class but after the introduction of packaged holidays and development of mobility and technology, travelling became more accessible for everyone. Tourism has aroused on the market as a forceful industry making changes which have both positive and negative economic, socio-cultural and environmental impacts. The development of tourism industry is very important for economy of the country especially for less developed countries as it increase foreign exchange earnings and generates employment. According to UNWTO, tourism stands for 8% of employment and 9% of global GDP and by the year 2019 will provide 296 million jobs (UNWTO cited in MercoPress, 2010). Tourism can have a powerful and beneficial direction for both economic and sociio-cultural change but at the same time it can be destroying. Do actual benefits from tourism go to the host community? Is governmentÂÂ ´s priority in development are to provide the needs of the tourists instead of local community? The government blinded by the opportunity of the country to generate the money from the development tourism is forgetting about the negative aspects that the industry ca n bring. Most of the attention has been made to economic aspects of the tourism growth and environmental and socio-cultural issues have been swept out to the second plan. Although to make tourism sustainable it is very important to look at those aspects. As mentioned before tourism enables the development of the destination although, the lack of own capital and a weak economy of some underdeveloped destinations makes foreign investors to build a new hotels that makes tourism being beneficial mostly for the developed countries. The same is with employment. It seems like tourism would give jobs to the local community but in the meantime the investors from developed countries employed the workers with a better education and abilities so the developing country stays with almost nothing. When the development is lower than the position of a country is worse. Leakage is an amount of money that escapes from the local economy (France; 1997). According to Kripperdorf(1982;136), tourism planning is usually in the hands of outside promoters the local population are regarded merely as landowners or as a reserve of labour, not as people entitled to participate in decision making. For example, tour operators owning resorts and sending the customers to the destination which mean that local community wont benefit much from those tourists. They export food for the tourist and employ British stuff. How tourism can be sustainable if itÂÂ ´s breaking the basic rules of it. The tourism control and planning strategy is crucial in developing sustainable tourism but how can it be done if even government is closing their eyes on the unfair practices in the Tourism sector of that region. The uncontrolled tourism in Goa has a strong impact on host community who has to face the food and water shortage (Almeida; 1996). Moreover, Goan has to face with electricity problems, there is a severe water shortage. The water pipeline that was originally meant for the villagers is now being utilised by the hotels. The transport too is insufficient to transport both locals and tourists (Misquita, 1996a cited in Noronha;1999;101). Very fast process of urbanisation has changed Goa into the concrete jungle. Police is closing their eyes on the drug fulfilled parties. Barely 10 % of Goans have benefited from tourism development, moreover, the foreign investors are buying large amounts of lands in the region (Almeida; 1996).All those examples illustrate how unsustainable tourism it is. Moreover, as suggested by Wall and Wright (1977); physical impacts to the tourist destination include alterations to the natural environment, including air, water, soils, vegetation and wildlife as well as changes to the build environment (Mathiesen and Wall; 1999; 38). Mass tourism affects strongly beaches, cliff-side, environment and degraded landscape. In some mass destinations ground water is in an alarmingly low level which is largely consumed by agricultural sector, by the irritation of a great number of gardens constructed due to the development of new summer houses and second homes and golf courses (Molz; 2004;5). Also the beaches have been extended in order to meet tourist demand. The unlimited constructions and unsustainable exploitation of natural resources will lead to the serious environmental problems. Recreational activities organized for tourists have also strong impact. Tourists by touching reefs when diving and snorkeling are damaging them. Also by the great number of boat trips tourist are disturbing marine animals. According to Kripperdorf (1982;135), the mass phenomena of modern tourism have initiated the paradoxial process Tourism destroys tourism. The landscape loses its tourist value through its use, or rather over-use, by th e tourist. Mass tourism is not only a problem of coastal regions but also the winter season is strongly connected to mass tourism. In Alps the number of tourists doubles every 7 years (Dziedzic; 1998). In Tyrol the ski slope is going through the endangered forests. Every year more than 500 hectares of agricultural land is used to make new skiing resorts and slopes (Dziedzic; 1998). Environmental degradation destroys the meaning of existence of tourism itself. The number of tourists is growing every year. According to the World Travel report (cited in Hickman; 2006) by 2020 the natural features of some of the wonders of the world will be damaged by global warming, while other resorts will become seriously overcrowded. The carrying capacity has been described as greatest number of people who can use the place without any damage to the natural resources and without degradation of the environment (Wall and Mathiasen; 1999). The attrition of historical buildings and the saturation of the coasts are one of the problems were carrying capacity has been overtaken. Changes in tourist destinations are inevitable but the concept of carrying capacity has the chance to indicate the amount and the way of change and to assess to which point those changes are acceptable (Mathiesen and Wall; 1999). The socio-cultural impacts are the other aspect of a great importance when looking at the changes in tourism as it strongly changes the way of life of the local communities. Mass tourism is causing displacement of indigenous population by tourists. For example in Hawaii there are about 1 million of indigenous inhabitants, which is a quarter of the whole population (Dziedzic; 1998). In human relationships, the disappearing traditional hospitality is a very important aspect. Especially in the big tourist resorts, these relations were long ago converted into a commodity for sale. Kuhn (2007; cited in Hanna; 2010 HHhhKKKK) argues that sustainable tourism attempts to preserve traditional cultures in a way that the western tourist deems as authentic. If sustainable tourism will lead into that direction it will not be very successful. Tourist resorts also offer its guests a more refined, but a fake version of its folklore and traditions, adapted to the stereotypical images of the visited country. According to Mathieson and Wall (1992; 4) the commercialization of culture, through the marketing and sale of artefacts, may revive traditional art forms or modify them so that they are scarcely recognizable. Which in a long term might create a phony folk culture but at the same moment it can lessen existing unemployment problems and create more jobs. The Tourism authorities are pleased of the fact that tourism is developing in the country but some of the local communities have different opinions on that. According to Ignacio Cembrero in View from Fez (2006), the countrys Islamist party frequently rails against hotel casinos, restaurants that serve alcohol and the growing gay club scene (Ranger; 2006). The tourist must accept the cultural differences of other countries. The most of Moroccans are very religious and tourist has to respect it. Even more tolerate Moroccans can become tired of tourists when seeing nudity on the beaches or tourists wearing t-shirts or short trousers in the churches. It insults their believes and rules. A lack of consideration by tourists for local norms, culture, people or the environment of tourist receiving destinations is leading to unsustainable tourism practices (Poon; 1993 in Wahab and Pigram; 2004;51). This point was also commented by Obrador et al (2009;3) who suggest that local cultures are see n as eroded by a homogenous inauthentic, consumer culture. Moreover, overcrowding and growth of the bad reputation of the destination by breaking ethical rules can be destructive for the destination. There are many places in the world which have been spoiled by mass tourism and after the development of low cost airlines many cities has lost their shine. As most of the products also destinations have a lifecycle. It was clearly presented by Butler (1980) in his model of lifecycle of a tourist destination. He evaluated six stages a destination goes through when tourism development takes place: exploration, involvement, development, consolidation, stagnation, concluding with either rejuvenation or decline. At this stage the destination is visited by small number of tourists who are keen to explore cultural and natural beauty of the place but the number of visitors is limited due to accessibility difficulties and lack of facilities. Here the attraction of the place yet remains unmodified by tourism. In the next stage of involvement advertising and local initiatives are seen as the element of promotion of the destination which results in increase of the tourist number with the pressure on the public sector to develop infrastructure. Next step in the cycle is development in which further initiatives for development of facilities are made by national and multinational companies. In this stage the control of the public sector is necessary as the popularity of the destination and increasing number of visitors may not only be the reason of success but also cause failure and the destination may suffer a change in quality through problems of over-use and deterioration of facilities (Butler; 198 0;92). The consolidation is the next level of tourism life cycle when tourism becomes a great part of the local community. Next step of stagnation occurs when after reaching peak numbers of visitors the destination is no longer popular and only conservative visitors are still coming back. In this stage the environmental, economical as well as socio-cultural problems can be seen as the reason. The last stage is decline where effort is need to maintain the tourist arrivals by introducing new types of facilities like for example casinos. Prague is only one of the examples of the life cycle destination. The city has become one of the most visited cities in Europe after Czech Republic became a member of EU and after the growth of mobility (Global Travel Industry News; 2010). This beautiful, full of historical monuments city was rejuvenated in the last two decades. The commercialization of the city took place and the old town became surrounded by souvenir vendors, Irish pubs and beer gardens losing its authenticity. Also the prices have gone up and all locals who couldnÂÂ ´t afford been forced to move out of town. Its one of the examples when the way of making quick cash has prevailed over the unspoiled charm of the historic Prague. Mass tourism has led to the development of sustainable tourism in order to reduce negative impacts of tourism growth. Later in time the concept of Post Fordism was seen as the customers seem to acquire more power in determining market tendencies. According to Contti and Perelli (2004;9), this change also tend to meet the new demand for environmental friendly tourism products, being new tourists generally perceived as more educated, interested in local communities culture and in a real interaction with the surrounding environment. Since 1980 the sustainable tourism has began to be an important issue in the tourism industry (Swarbrooke; 1999). By creating a new infrastructure, hotels and businesses the employment is increasing. By travelling people have a chance to experience new cultures and traditions, although not every tourist is keen to do that and some visitors are not interested in it and ignore host communities. Sustainable tourism development is directed especially to create a better understanding of tourism, of how to achieve balance between economic, cultural and environmental aspects of tourism development. It is necessary to encourage people to take responsibility for the environment. Moreover, fair distribution of tourism benefits is necessary and the bigger involvement of local community in the tourism development decisions of their region has to be improved. The sustainable tourism directs to reduce negative impact on environment by introduction of quieter, more fuel efficient aircraft to start from to maximizing economic benefits for the host community rather than the visitors countries. Mass tourism is strongly connected to the high seasonal tourism caused by the great demand of 3s tourism tourists all over the world (Bramwell; 2004). That is why diversification of tourism like development of rural tourism has been developed to minimize saturation of the beaches in the high seasons and to avoid mass tourism. The development of sustainable touris m in very important for the countries where tourism industry is a main element of the local economy because the traditional beach holidays will decline caused by the saturation if the mass tourism will be increasing with that speed (Swarbrooke; 1999). According to Perry (2001), the climate change caused by humans will result in future modification of the climate conditions for example in the Mediterranean area, whereas the northern and western Europe climate will be improved. In 1992 on the conference in Rio de Janeiro in Brazil the first strategy document on sustainable tourism has been announced Agenda 21 as the basic economic model of tourism in XXI century (Hanna; 2010). Although, the Agenda 21 has meet various criticism mostly due to its non-binding treaties allowing most of the recommendations surrounding climate change and various other cultural issues to be ignored by the international community (Hanna; 2010). Nowadays, alternative forms of tourism have been emphasized but taking in account that even small group tours can be damaging the sustainable tourism is hard to accomplish. Latest debate of Tourism Concern came to a conclusion that all-inclusive holidays, arguably the epitome of mass-packaged tourism consumption should be banned (Farrington; 1999 cited in Sharpley and Telfer; 2002; 304). For example Gambias tourism authorities have banned all-inclusive holidays in 1999 (Sharpley and Telfer; 2002). It is an effective contribution to the development of destination. This could be a possible solution of applying sustainable tourism into a real life but it is doubtful if it would work for every country. Another alternative solution suggested by France (1997;89) is the development of holiday complexes which provide artificial ÂÂ ´sun-warm water` environments (e.g. Center Parc villages), located at points of maximum market access which could be an exit for achieving sustainable tourism just if the great number of people would choose it instead of normal holidays. In conclusion, the growth of tourism seems to be inevitably unsustainable. Tourism is giving employment and economic benefits but for example in the Third World countries the division of money is unequal. The powerful developed countries are always going to be stronger than less developed countries if management will not be carefully planned. So even if tourism is bringing money, it is not always bringing it to the right place. Nowadays people blinded by money forgetting about more important things like passing their tradition to the next generation by conserving it. Mass tourism is termed as a neo-colonialism which can be compared to army forces where instead of their invasion we have an invasion of the tourist influx (Dziedzic; 1998). There is no solution to stop people from travelling. The great understanding of negative impacts would lead to better sustainable tourism development but this need a high number of people involved in it which is hard to accomplish as nowadays people donÂÂ ´t think much about the future risk related to the planet because not to go away is like not possessing a car or a nice house. It is a marker of status in modern societies (Urry; 1990;4). There is a lack of sustainable understanding and adequate tourism control to develop sustainable tourism. Sustainable tourism will not eliminate negative impacts of tourism but it could be a way to minimize its impact. Because if the growth in mass tourism will continue as fast as it does now the global warming will be arising and some destinations will suffer unbearably hi gh temperatures with an increase in the risk of fire. All those changes will lead tourists to changes in their holiday destinations, which not necessarily means stop of mass tourism. Tourist will continue with transport use even if they will reduce their travels, it will be still environmental damaging. All the facts are coming into conclusion that the best way for sustainable tourism would be staying at home.

Monday, August 19, 2019

Yahoo :: Free Essay Writer

Yahoo The Yahoo stock has taken a huge drop and has taken the rest of the stock market with it. The first quarter sales are set to be 40% off last year’s estimates. The stock is down 92 % from its peak, which was set on Dec 30, 1999. The Yahoo stock has been in a steady downfall since its peak. There were also other drops in technology stocks. Cisco and Intel predicted big revenue drops and job cuts. This set gave the NASDAQ a 5.3% fall. The index is off 59% from its peak, which was reached last year. Since Yahoo’s birth in 1995, the company has not had to deal with anything close to the dilemma it is facing now. They know have to deal with problem without their CEO Tim Koogle, who recently stepped aside. It was not too long ago that there were rumors of â€Å"Yahoo buying Disney†. â€Å"Now Yahoo would be lucky if Disney buys them.† Yahoo was once worth $134 billion, is now valued at less than $10 billion. Yahoo gets almost all of its cash from online advertising. This has proven to be a good way to get cash in the past five years. At first all of Yahoo’s 160 million visitors were interested in these advertisements. But these advertisements seem to have lost their luster.â€Å" Few people are clicking on those flashy top-of-the page banners.† It seems that only .01% of visitors click on the advertisements now, compared to .06% of visitors a couple of years ago. This is interesting statistic compared to the fact that even junk mail gets a 1%-to-2% response rate. The Yahoo Company is almost completely dependent on the ads. Unlike AOL, who are a service provider as well as a content provider. AOL collects $21.95 per person a month, whereas people using Yahoo get their Internet access elsewhere and are used to paying nothing for content. When the CEO of Yahoo tried to extract even a small fee from users of Yahoo’s auction service, 90% of the users stopped using the service. Yahoo will now need to find a new CEO, will Yahoo currently fending off potential takeovers with a two-year $500 million stock buyback plan. This leave’s the company with $ 1.5 billion in the bank, giving it time to figure out how to make more money on its own. Although it might hard for Yahoo to stay strong when AOL and Microsoft are becoming so dominant.

The Rise Of Violent Crime In Canada Essay -- essays research papers f

The Rise of Violent Crime In Canada Violent crime in Canada is on the rise in Canada as well as the types of violent crimes being committed against the public. It has been on the rise for many, many years. I believe and intend to prove in the following essay that it is societies responsibility for the rise of violent crime with their unwillingness and inability to effectively deal with the current trend in our society. In the last few years, a slight dip in violent crime has been noted, but we must view this with skepticism as no official statistics are available. As well as this could be an example of society realizing that the Criminal Justice System is not effectively dealing with the trend of violence in Canada. This would be true by way of the fact that people are not reporting these crimes to the police. Generally all the statistics that are gathered and used by the police are based upon reported crime and no conjecture on unreported crime is included in these official statistics. To fully understand what violent crime is, we must first define what violent crime is in actuality. All to often, people in Canadian society refer to general wrongdoing as being a crime. A simple example of this is when grocery stores all raise their prices for certain food products. People then refer very casually to this act as a crime or that these prices are criminal. Individuals in our Society often have a fear of being victimized by others, such as the government, friends and or strangers. This fear is often equated with crime since all crimes have a winner and a loser or victim as would be the legal term. This equation often makes involvement in these acts of "crime" a personal thing. Which results in stronger feelings and sometimes irrational thinking towards the whole subject of crime. Many times people are not reporting these crimes because it is their duty in a society to help uphold the laws of ones society. In actuality, they are reporting the crime for needed compensation whether it be for medical costs or lost wages. Another reason some people report crimes is because they are doing it as an avenging act to extract a revenge they could not otherwise get for themselves. This is a main reason in the fact that police officers need to investigate reported crimes and determine if a crime had actually been committed o... ...otions and problems. Social upheavals have occurred in recent times and gender roles have been obscured causing more problems with the continuity of society. Values and ideas are being taught to new members of a society which are old and out dated methods. This could be a causing factor into which violence is increasing. As frustration increases and a lack of understanding of how to interact among different people in a society is gone, the problems appear to be mounting and getting bigger everyday. The social methods of control are falling behind and chaos is coming out as a leader in our society. Bibliography Fleming, Thomas. The New Crimonolgies in Canada. Toronto: Oxford University Press, 1985. Johnson, Holly. Violent Crime. Canadian Social Trends. Larsen,Nick. The Candian Criminal Justice System. Toronto: Canadian Scholars Press Inc., 1995. Macionis, John J.. Sociology. Scarborough, Ontario: Prentice-Hall Canada Inc., 1994 Roberts, Albert R.. Critical Issues in Crime and Justice. Thousand Oaks, California: Sage Publications, 1994. Siverman, Robert A., Teevan, James J.. Crime in Canadian Society. Toronto, Canada: Butterworth and Co. Ltd., 1975.

Sunday, August 18, 2019

Women and Advertisements Essay examples -- Beauty Media Essays Adverti

Women and Advertisements The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem. Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare. Advertisements depict the way in which people think women and men are â€Å"supposed to be† (Cortese 52). Women are shown all these images as role models, which are unattainable. Females are not able to be happy with their bodies because everyday in the media they are told that they are not beautiful. The average American woman is 5 feet tall and weighs 142 pounds. When is the last time you saw a women meeting these qualifications in any advertisement? The truth is most people don't have the genetic potential to be the idealized shape and size in our culture (â€Å"Every†). Women are doomed from the beginning. The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the image of themselves in real life. They are almost computer-generated women like in the movie Simone. Indeed, with the technology we have now, advertisers can transform a product into perfection, at the same time, misleading the consumer into seeing it as â€Å"real†, and thus permanently providing impossible standards (Ingham). More and more women are becoming dissatisfied with themselves trying to be this fantasy person created by the men in our society. This distorted view of reality, portrayed by advertisemen... ...m, corporations will do anything to make a buck, including forcing women and girls to suffer health problems, low self-esteem, depression, and the adoption of subservient roles in society. Socialism would lay the basis for women's liberation. Advertising would no longer suffocate and distort women's sense of self-worth. A society based on equality and mutual respect would finally eliminate the second-class status women have held for thousands of years (Moore). If a women can't be happy with her body than she is not able to teach her children that their bodies are beautiful. Children are taught that fat is unlikable. They assume that all fat people eat all the time, are dirty, lazy, stupid, cheaters, and other negative images. Advertisers need to take into consideration the changing roles and sizes of women in society. Society is starting to accept other cultures, religions, and races, but they still don't accept people that don't have fit the â€Å"normal† body size. Beaut y is in the eye of the beholder, but if advertisements helped reinforce the many different definitions of beauty it would decrease the number of women who have poor body image, low-self esteem, and health problems.

Saturday, August 17, 2019

Paper Bag

JoAnna Baugh Greg Bade English 40322 11, September, 2012 Paper bag Essay If you were to give me a paper bag and told me to place three or four things that represented who I am inside of it, I would not know where to start. There are so many things that I could fit in a paper bag that describes me. I think that these three specific items will represent me the most. The first item that I would place inside of the paper bag would be a coffee cup from Starbucks because I am an avid coffee drinker. I have tried to drink coffee straight without creamer or sugar but to no prevail.The taste, in my honest opinion, is revolting and there is no flavor if you do not add anything to your coffee. I also plan on owning my own coffeehouse in the distant future. I have always been involved in culinary arts. My mother got me into it when I was two and ever since then it is all I have been passionate about. I was even in a culinary program when I was in high school and instead of just learning how to c ook; it gave me the opportunity to experience what it would be like to work in something similar to Starbucks.Sure, there were times where I thought I could not take anymore, but I got through it and even through the chaos I enjoyed every moment. For my next item, I would choose the music score from Wicked, one of my favorite musicals. My friends at church would go on and on about glorious it was, so I wanted to see what they were getting all worked up about. I went on YouTube that night and listened to the soundtrack, falling in love with it instantly. Although I am getting more affiliated with more and more musicals, Wicked will always be number one.Another reason why I would add a music score is because I love to sing. Especially whenever my mother plays a song on the piano that I know the words to. The final item I would place inside this paper bag would be a pencil. There are so many things I have done with a pencil, but whenever I have a pencil in my hand, I am writing. I am c urrently writing a few stories and I have a short story in mind that I would like to bring to life. My sister is to blame for my passion for writing.I would always see her writing down whatever she could think of which inspired me to do the same. Ever since that day, writing has become much easier to me, especially free writing. Each item I have put inside of my paper bag has one thing in common. They are all things that I love. I love to drink coffee, if it is flavored of course; I love musicals, mainly Wicked, and to sing; and I love to write. If that does not describe who I am, then I do not know what does.

Friday, August 16, 2019

Innovation and Entrepreneurship Essay

Can you map the different kinds of innovation in the case study? Which were incremental and which radical/discontinuous? Why? Give examples to support your answer. One kind of innovation is providing new ‘e-tailing’ channels through which you can obtain the latest CD of your preference. These innovations increase the choice and tailoring of the music purchasing service and demonstrate some of the ‘richness/reach’ economic shifts of the new Internet game. Also At the heart of the change is the potential for creating, storing and distributing music in digital format – a problem which many researchers have worked on for some time. One solution, developed by one of the Fraunhofer Institutes in Germany, is a standard based on the Motion Picture Experts Group (MPEG) level 3 protocol – MP3. MP3 offers a powerful algorithm for managing one of the big problems in transmitting music files – that of compression. (Tidd 46-47) This is achieved by cutting out those frequencies which the human ear cannot detect. There is also scope for innovation around the periphery –now music reviews and other forms of commentary become possible via specialist user groups and channels on the Web whereas before they were the province of a few magazine titles (Tidd 47) Person-to-person or P2P networking, Sean Fanning, an 18-year-old student with the nickname ‘the Napster’, was intrigued by the challenge of being able to enable his friends to ‘see’ and share between their own personal record collections. Napster.com did not actually hold any music on its files – but every day millions of swaps were made by people around the world exchanging their music collections. Napster opened a door for many others to reinvent similar software’s or technologies successful iPod personal MP3 player they opened a site called iTunes which offered users a choice of thousands of tracks for download at 99c each. This allowed over 1 billion songs to legally be purchased and downloaded around the globe. (Tidd 48) We can see the changes of improvements over time. From having choices to purchase CD of your preference, to MP3 to transmit music files, to commentary channels from the web and then Sean Fanning invented the radical innovation of seeing and sharing music between person to person was a discontinuous yet radical change. Even though, it took incremental change to do so and to get to that point. Another example is e-commerce, many years  ago we had to go to the store to do our shopping, but now, just a click of the mouse and you can shop online. From shoes, clothing, furniture, cars, household supplies to even groceries. How about if you want to write a letter, then just send an email they will receive it in seconds rather than days or weeks in some countries. The telephone, use to be land lines, and even before then, an operator was needed to connect you to your party or to another operator in another country. OMG†¦ I can go on and on. Reference/Cited Work Tidd, J., Bessant, J. (04/2011), Innovation and Entrepreneurship, 2nd Edition. John Wile & Sons, (UK),VitalBook file. Pgs. 46-48

Thursday, August 15, 2019

Firm Research and Bid Strategy Essay

What truly distinguishes HA Corporation from our competitors is our commitment to building strong bonds with our loyal consumer base. Throughout the nation, and soon the world, our customers trust HA to make their lives easier. Everything we do contributes to building unmatched levels of loyalty to our brands through lifelong relationships with our customers. We are committed focusing on innovation; cost productivity, product quality and consumer value. We continue to improve our global operating platform to ensure we are the best-cost and best-quality appliance manufacturer worldwide. Our supply chain has been transformed to better deliver products to trade customers and consumers. And we are seeing the benefits of these actions today through a stronger network, increased efficiencies and timely deliveries. Our focus now, and in the future, is on more than just creating great products. We’re focused on maximizing the benefits of our worldwide network of resources, which is unmatched in the industry. We’re creating better, more innovative products that improve consumers’ lives—in and around the home—each and every day. And we’re committed to being an agile, global consumer products company that creates value through our inventory and innovations. We know that our compelling and growing brands, fueled with innovation, attract and retain loyal customers for life. With HA’s movement into the international markets, we have prioritized our bid strategies. The following explains our strategy: i.Bid selectively. The company should avoid rushing for each and every opportunity that comes up. First, we will review the contract documentation, request any clarifications, and finally establish whether there exists a match with any of our company’s capabilities. A bidding evaluation form would be generated for all explored solicitations (McVay, 1987). ii.Establish a detailed procedure of estimating checks and possible balances in a way that all important steps and due diligence is observed. iii.Obtain a collection of price quotations from various qualified contractors and subcontractors. It is also important that pertinent details regarding accuracy of prices are fully disclosed. Ensuring that there is enough time to find various elements that could impact a project and also the company’s performance is paramount. iv. Determine company profit margins/risk levels are relevant and necessary to the project. v. Develop a filing system where all completed (successful or unsuccessful) bids are filed for future use and record. Referencing past contract summaries and bids will be useful in future bid proposals. A key point to consider during project selection is the overall corporate revenue potential. A revenue risk analysis would validates the company’s corporate forecasts and at the same time points out areas that possess the biggest risks. Areas that appear very lucrative on paper can actually be contributing the most to reduced revenues due to uncertainty (McVay, 1987). Accounting for the probability of success is essential in the evaluation of a portfolio’s revenue capacity. Assessing the impact on the portfolio of improving the chance of a successful project bid provides a significant competitive advantage. It allows a company to consider withholding bids on projects that could have a major impact on corporate forecasts if lost or unprofitable. As part of the bid delivery, the determination of liability and risk exposure drives the decision making process about the type of contract to enter into—both between owner and contractor or contractor and subcontractor. Performing a risk analysis will provide insight into the types of work that carry such a liability; and therefore support a decision regarding the bid or contract type. Winning a project is essentially a liability to a company until the point of successful completion, and it is handed over to the client. The more lucrative the project, the higher the stakes and risk, the more potential in financial gain. By examining its ability to execute according to plan, a company lessens its chances of taking on a project that would actually be likely to fail (McVay, 1987).

Wednesday, August 14, 2019

Reflection Journal on court Visit

Even before entering courtroom it was evident how nervous every single student in the group I was in was, from the way everyone slowly crept forward, reluctant to be the first one through the door. I had to steel my nerves before pushing the door to District Courtroom 11 open. The trial I experienced was the murder of a pair of infant twins due to a lack of sustenance and nutrition in June 2008 (Dick & Kellet, 2008) The accused parties, (LWS009 Study Guide, 2013, p. 15), Kylie Maree Mathews and Mark Ryan Jackman, were the mother and father of the twins.The opposing crown prosecutor’s case (LWS009 Study Guide, 2013, p. 14) was brought on behalf of the State of Queensland. When I first walked into the courtroom, one of the last people who had had contact with the accused parties before the twins died was being cross-examined by the defending Barrister (M. Backstrom, â€Å"LWS009 Lectorial 1†. 2013). It was mentioned that Kylie Mathews isolated the twins from the rest of h er family and friends in early 2008. Kylie Mathews also stopped answering calls, messages and rarely left the house.There was limited opportunity for other adults to see the twins, however, there was no active repelling of people who wanted to see the twins. The atmosphere was tense as a second witness was called in. The witness took affirmation as per protocol (Queensland Government, n. a. ), before being cross-examined by the defending Barrister. This second witness I saw was Kylie Mathew’s consulting psychiatrist, before and after the twins passed away, from 2008 to 2009. From what I could gather throughout the time I was in the courtroom, Kylie Mathews’s state of mind was an important issue to be discussed.Applying the process of ISAAC to solving legal problems (M. Backstrom, â€Å"LWS009 Lectorial 2† 2013) in this context, a lot of attention was placed on the issue of Kylie Mathew’s psychological state and the operation of â€Å"magical thinkingâ₠¬  on many levels in the period of time leading up to the loss of the twins. It was mentioned that Kylie Mathews had had anger issues and had seen the psychiatrist often. The day we went to the Queen Elizabeth II Courts Of Law, there were a number of considerably conspicuous trials going on, many involving deaths.Even though many of us were happy that we had the chance to watch these trials, thinking back on it now, it was slightly disheartening to realize exactly how many of such cases happen that are complicated enough to have to bring to court. The murder of the twins happened in 2008, but it is only in 2013 that this case is fully addressed, plus the trial was only on day 11 of 15. It is only after watching part of a trial first-hand that I realize just how much time and effort is put into the resolution of such cases and how essential a stable, predictable court system is.

STRATEGIC ANALYSIS case assignment Example | Topics and Well Written Essays - 250 words

STRATEGIC ANALYSIS case - Assignment Example Convenient locations are likely to be visited by clients, which means an increase in earned revenue. The first alternative for Colin is the inclusion of cut polishing service. The competing companies have the cut polishing services, which is an additional service to make it convenient for affluent consumers. The alternative would cost a 25% percent increase in pricing, $1,500 insurance coverage and $250 for a rotary buffer (Finnbogason 7). It might lead to the loss of consumers who value pricing and increase in affluent car owners who value the look of the car. The cost of the risk might emanate from destroying the finish of a car and training all workers to perform the same task with precision. Mobile detailing services would mean a 30% increase in pricing and increase convenience. Additional costs are $10,000 for the truck and other equipment. It would also mean additional logistical challenges. Golf Course partnership option would cost $150 for the sign only. It would also mean 10% increase in price. An increase in convenience would attract more consumers and the people who visit the golf course might not mind the increase in pricing. They are likely affluent car owners. Logistical challenges and system set up are manageable

Tuesday, August 13, 2019

Management and behaviour Essay Example | Topics and Well Written Essays - 1500 words

Management and behaviour - Essay Example I should say that for as long as I can remember, I am not a team player. I prefer working on individual assignments. Working in a group project, therefore, as a requirement for this module was some sort of a struggle for me. This paper is a self-assessment of my team working skills based on how I evaluate my performance in our group project at British Airways. As much as possible, I exerted every possible effort not to compromise the objectivity of the assessment. However, since this is a group project, the assessment is still in relation to how I see myself as a part of the group. The first thing I noticed was that there was difficulty right at the start. It seemed very difficult not just for me but for the entire group to get going. I began to think then that I might be stalling the progress of the group. It was, therefore, a relief that I stumbled upon a book by Levi (2001) which revealed that â€Å"start up-activities take up longer than anticipated †¦ [because] it takes time to decide on the definition and goals of a project and to develop social relations and procedures for effective teamwork† (p. 40). It was also quite a revelation to discover from this reading that the most difficult stage of a group work is the definition of the project itself. For the first time, I was reading a book that I can relate to in real life. I felt an interest in being an active and productive member of a working group. The group was assigned tasks related to booking and reservation with British Airways. We were simply given a list of tasks to complete and we we re on our own. To make the long story short, almost every one in the group would like to take on technical tasks. The first group brainstorming session ended with no tangible results. The same thing happened to the second group session to thresh out problems in the first session. To

Monday, August 12, 2019

International Marketing Master Assignment Example | Topics and Well Written Essays - 1500 words

International Marketing Master - Assignment Example Power mainly holds with Prime Minister. Hong Kong is a Special Administrative Region of People's Republic of China and it maintains a high degree of autonomy in all matters relating to government and politics except foreign and defense affairs. It is regarded as separate entity though maintained as dependency on certain issues on china. In South Korea the government structure is determined by constitution of republic of Korea. The country has always had a presidential system with a relatively independent chief executive. Law systems in these countries are distinctly different from each other. Japanese law and judicial system is influenced by civil law of Europe and has also the roots of Chinese whereas Hong Kong though now a part of China and have its own autonomy still follows the common law which was established under British colonial law. So if we consider our product of Play station it won't have a big effect if any problems crop up as these countries law system is quite streamlined enough to make its own impact towards the issues. In South Korea taxes are imposed on both national and local level. Taxes like property tax, license tax fall under local tax levels whereas custom duties tax and international tax come under national level. Taxes are imposed both on companies which are global or foreign and national companies. The difference however ranges from the slab rate which is offered to each of them. The following figure shows the corporate Income tax rate for general corporations Corporate Income Tax Rate for General Corporations Previous Revised Tax base Tax rate Tax base Tax rate 80 million 20% (24%) 100 million won or less 20% over 80 million won * Unlisted Large-scale Corp.:33% (39.6-41.25) * Non-Profit Corp.: 27% (32.4-33.5%) * Corp., other than the above: 30% (36-37.5%) over 100 million won 20 million won + 34% of an amount in excess of 100 million won Source: http://www.asiatradehub.com/s.korea/tax1.asp If we look at the Hong Kong economy and business prospects one thing we can gather information from it is that tax system followed. It can be said as most business friendly tax system in the world. The best part is that there are no values added taxes (VAT) or sales tax. Taxes are usually levied on profits, salaries and property. The tax rate when profit tax is considered is 17.5 % for corporations and 16% for other business environments. Similarly property taxes are 16% on the annual rent. If we consider Japan, we can say taxes form two categories. They are National Tax and Local Tax. Under these categories lots of subcategories are present which deal with every type of tax which is imposed in the country. Taxes on all issues like bathing tax, consumer goods tax, and gasoline tax are imposed. The consumption tax rate is 5%.Income tax is applied to foreigner which is way too complicated than we can

Sunday, August 11, 2019

Dell vs Hewlett Packard Essay Example | Topics and Well Written Essays - 2500 words

Dell vs Hewlett Packard - Essay Example Michael Dell, the founder of Dell Inc. who owns 10% of the common stocks, customers, suppliers and the stockholders are the major stakeholders. The global recession brought tough conditions on loans in 2008 as banks became more cautious about lending. Investors are also hard to find as the people do not have liquid cash in hand. Therefore it is hard to find investments for expansion in such conditions. The dollar has sunk in comparison to Euro to a new low and oil prices have risen to above 100$ per barrel. A depreciated exchange rate means that the imports cost higher to the US. Consumers are shopping conservatively and are trying to avoid shopping because of shortfalls in income and higher unemployment. The unemployment rate has plunged to 10% which means that every 1 in 10 American in unemployed. The consumer expenditure was down by 4.3% in 2008 since the last year. Youngsters, who are the main target market of Dell, are facing difficulties in finding jobs. This is because the companies are hiring more experienced and trained personnel instead of youngsters. This means that the target market of Dell has reduced income. The instability of government policies could affect the business environment in the US. Policy changes such as corporate tax rate and interest rates changes by the Fed could affect all the firms present in the US. The demand of data storage was on high as the use of computers increased. The demand was huge from the industrial side as there was a trend of recording and storing data in data drives. The consumers wanted high-speed data storages which ensure data protection and recovery features. Almost all the nations were going through a financial crisis in 2008 which forces the businesses in the global arena to cut down their costs in order to survive. This was forcing the companies to shift to cheaper options in the market such

Saturday, August 10, 2019

Human Geography Essay Example | Topics and Well Written Essays - 1000 words

Human Geography - Essay Example The development of a certain geographical location in relation to people living there and the distribution of economic activities in that area are also considered. Human geography as a discipline includes various factors when carrying out a study on an area. These factors include historical characteristics of the area. History of a place can determine the type of houses that people build and the general layout of the town or city. The economic activities in a particular town are determinants in the human geography of a particular place because it is basis of what human geography studies. The economics of a place dictate the income generated by people of a particular town thus influencing the human geography of the area. The population size is factor that contributes to human geo of a place because there is always a difference between a densely populated and a sparsely populated region. Politics of a place can also be a determinant because, divisive politics causes conflict, which in human geo, is characterized by destruction and chaos. Settlement pattern in a given area depicts a lot about the human geo of a place. An organized settlement is resplendent of a working class population while the reverse could be said about job less population. This paper aims to highlight the human geography of a district in Peterborough city referred to by the name of Census Tract 11. According to secondary sources, this area has a high population of people with an average mean of age 42 years. Although this is the mean age, there is relatively high population of children between the years of 5 and 10, which is evidenced by large numbers of kids seen playing in Parkhill/Water on the south. The social space of the district is characteristic of efforts by the authority to satisfy the need for more playing space. This is done to complement the existing space with mobile playpens at supermarkets and any other available and unused space. The area also has a fair amount of student popu lation that is characterized by cyber cafes and coffee shops. This shops and cafes have been installed with wireless access to the internet enabling the student population to handle their school while socializing. An ice rink is available in the area where the high schools in the area can hold their ice hockey games and recreational ice skating. The tract is mainly composed of middle class residents, which are illustrated, by the type of cars parked during the day in the driveways. The cars exhibit a relatively fair and standard of living of living with most of showing two car parking spaces. The student population and low-income earners, who live within the tract, mainly use the public transport system. Most of the houses in the tract are big houses meant to hold families comfortably. The houses look like they are mostly mortgage acquired homes because it does not look like their respective owners could have built them (Norton, 2010). According to secondary sources, I expected to s ee low-end houses where the residents are low-income earners who cannot afford the houses exhibited in other tracts in the city. The area has a couple of housing apartments that are mostly leased out to students or temporary residents. There was no sign of any semi permanent housing in the tract leave for the tents used by restaurants to extend their businesses to the pavements on the streets. There is evidence or recent development of row homes a characteristic of upsurge in real estate business in the

Friday, August 9, 2019

Human Resource Management Degree Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Management Degree - Essay Example Julie Beardwell and Tim Claydon, in their book have asserted that the theoretical concept of human resource management has become 'fuzzy concept' with abstract empiricism and needs to be looked from a wider perspective of providing the invaluable human capital that can meet the challenges of the rapid globalization and advancing technology (Beardwell & Claydon, 2007). With the global competition becoming increasingly stiff, the jobs specifications are becoming less rigid and changing the overall perspective of job criteria and employment. The compulsions of the present times require versatility in the working force. Individuals and firms must embrace the culture of multi skilled professionals that are able to meet the challenges with efficiency and unmatched proficiency. The recent concept of externalization of 'resources', through outsourcing has become popular with the organizations that need to concentrate in their core competencies. The contractual workforce serves to decrease the responsibility of the organization towards the people who would be 'indirectly' doing their work and at the same time, providing them with the opportunity to improve and improvise their business competencies through state of the art research and development. The strategy helps to provide the company with huge leverage in innovative products and services. Need for new approach The workforce is the backbone of an organization and the HR strategy needs to develop its unique organizational culture with well defined vision and mission statements which are effectively communicated to their employees. As employees are very important part of organizational culture, their welfare is an intrinsic part of corporate responsibility. In the era of advancing technology and rapid globalization, it is imperative that the workforce is encouraged to share mutual knowledge and ideas but they must also be involved into collective decision making to work towards common goals. Hence, the fast changing global values have necessitated drastic shift in the approach to traditional HR strategy. The increasingly changing pattern of society, which is becoming multicultural in essence, needs to be addressed in the wider application of social imperatives and included in all spheres of public and private business strategy. The businesses must introduce effective strategic goals and managerial controls that are able to address the emerging challenges of the society at large. The new HR strategy, therefore, must take account of the various factors that are intrinsically linked to people. Human resource as proactive human capital The globalization has ushered in a huge database of human capital whose potential needs to be exploited to realize one's own vision and mission. The contemporary times have redefined the business processes and business houses are becoming less rigid and changing their business and market strategy as per the socio- economic compulsions of the region. The contemporary times require versatility in the work ideology and functioning, thus making it imperative that the workforce must be looked as resource that can be tapped to improve and im

Thursday, August 8, 2019

Criminal Justice System in my Community Essay Example | Topics and Well Written Essays - 1000 words

Criminal Justice System in my Community - Essay Example Victimization is also an aspect while presenting disparities along the social environments. The essay will focus on disparities along criminal justice with an aim of identifying the motivating factors within these differences. According to U.S. Department of Justice (2004), there is a misrepresentation among the races. The African Americans and other minority groups are highly represented in the crime reports. These reports are both victims and perpetuators. In this case, the minority groups represent a higher percentage of people convicted for various offences. Historical injustices are attributed to these facts. The society has developed itself a long social components. The African American and other minorities have accounted for a larger portion of criminal justice. The high population in the correctional facilities indicates the disparities between the race and crime. The high crime rate among the minorities indicates the race concept in criminal justice. Race is a factor in determining the crime rate and the justice system. The male population represents a large percentage of people under incarceration. The female population account for less than 30 percent of people being imprisoned (U.S. Department of Justice, 2004). The statistics reflects across races. The trend reflects in the white majority and the African Americans and Hispanic population. The male represents a high percentage of new crime case. The male attribute more than 50% percent of new crime cases. On the other hand, females account for the largest victims (U.S. Department of Justice, 2004). They are more affected than their male counterparts given the physical and psychological aspects. Kraska (2006) attribute the social components at which people could be prompt to certain levels of injustices. The connection between gender and crime is attributed to the social aspect in that people may engage in crime as a means

Paper on the client Case Study Example | Topics and Well Written Essays - 1500 words

Paper on the client - Case Study Example ttitude, his validation of Cesar, and key words and phrases the doctor uses with respect to psychology. The principles, foundation, and dynamic of the doctor-patient relationship in Abre Los Ojos are very interesting. The doctor himself is a no-nonsense type of guy who encourages Cesar to try to remember what he himself did, and the movie also has a few twists at the end. Another important aspect of being a doctor—which Cesar’s doctor exemplifies—is what it means to be a professional (whether or not the doctor follows the rules and laws of doctor-patient relations). Understandably so, doctors must be continually assessing and evaluating the needs of the patient. Are the patients’ medications at the correct dosages? Do they need to be adjusted? The duty of the doctor is to continuously be monitoring a patient’s relative progress or the lack thereof. ... Usually a patient’s care team consists of: the doctors that are working on all of the patients; the main doctors which oversee the patient’s care setting; the social worker; the chaplain; and perhaps most obviously, the family and/or caregivers. In this case of Cesar the family and/or caregivers are basically replaced by the jail. It is the duty of the doctor on the end of the hospital or other organization taking care of the patient—not now speaking of the family and/or caregivers—that they establish a sense of trust and reliability with the patient. Since the doctor is the person who will have the most contact with the patient, it is of maximum importance that the doctor be professional, respectable, and affable. It is the duty of the other doctors to patiently listen as each individual doctor expresses his or her reflections on the progress of the patients. Similarly, it is the doctors’ duty to reflect on how the status of the patients are. The s ocial worker is available in order to address any issues that might come up regarding the patient’s living conditions, environment, etc. The chaplain is available in order to help out with a patient’s spiritual needs. The doctor’s self-exploration and identity struggles being faced while treating Cesar are manifold. In whatever case, the doctor is very important, and of course, one cannot forget the importance of the role of the jailers, which must work with the organization’s doctor on-call. The doctor works to provide the service of helping the patient through this troubling and complex time in his or her life. Hopefully the doctor can make that patient’s journey an easier and perhaps less stressful one. Cesar’s doctor faces

Wednesday, August 7, 2019

Causes insomnia Essay Example for Free

Causes insomnia Essay The evolutionary theory can be directly linked to Darwins theory of survival of the fittest as any properties we have now are a result of what has been useful in the past therefore we sleep as it has been useful for our survival or it was at one time. Conservation was an idea that the theorist Webb came up with he suggested that those animals that slept more were more likely to survive such as hedgehogs. Conservation is where the body slows down the metabolism and heart rate as no food is being consumed and no energy is being used up as the animal is not moving about. Webbs theory is linked to hibernation mostly as his theory is more suggesting the likelihood of surviving due to sleeping. By looking at both theories I can now come to the conclusion that the restoration theory is more logical in its use of energy as it suggests that the more energy you use up in the day the more you look forward to going to bed to restore tissue and save energy. It also suggests that even if you dont fully exert yourself in a day it doesnt mean that your not going to sleep for long and this can be fully evident in teenagers as even if they do or dont exert themselves they still sleep a lot more as there bodies are developing and they need more sleep then the rest to gain in energy and also to give there bodies a time to relax as there bodies will be constantly secreting hormones. The cause and effect of insomnia still arent clear as the Pineal gland in the brain converts the neurotransmitter serotonin into the hormone melatonin. Melatonin is released into the blood stream and causes rhythmic changes around the body although the need for sleep is not affected by light. Melatonin plays a role in the co-ordination of the sleep wake cycle. So as sleep isnt affected by light then the cause of insomnia cant be known as you cant determine what effects the body that causes insomnia. REM sleep involves an increase in energy expenditure and blood flow which inhibits protein synthesis on the other hand it is known that amino acids are not stored by the body and last in the body for bout 4 hours after a meal. This means that protein synthesis maybe stopped half way through sleep because the amino acids have run out. Also people will sleep more after stress and it is known to improve moods which again can be explained by the fact that with NREM sleep occurring during slow wave so enables the body to repair itself and there is an increase in secretion of growth hormones. By looking at the evolutionary theory I can also conclude that the arguments presented for the evolutionary theory contradict themselves as some suggest that some animals sleep less to keep a vigil while others suggest that animals sleep longer to keep motionless thus staying away from harm. Also it is clear to see that animals such as lions do sleep longer as they are at less of a risk from being hunted so dont need that much sleep and animals like cattle need very little sleep and this puts them in danger of being hunted.